139th Canton Fair Phase 2 introduces new zones focused on sustainable and modern living

Matt Brown, President at PR Newswire
Matt Brown, President at PR Newswire
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The 139th China Import and Export Fair, also known as the Canton Fair, introduced nine new product zones, with four of them in Phase 2 focusing on quality living, according to an announcement on April 25. These additions highlight trends such as sustainable materials, refined craftsmanship, and culturally influenced design for modern lifestyles.

This development is significant as it reflects changing consumer preferences toward environmentally responsible products and innovative design. The fair’s organizers say these new zones aim to address global demands for sustainability while showcasing advances in manufacturing and traditional artistry.

In the Prefabricated House and Courtyard Facilities zone, exhibitors are presenting modular housing solutions that use eco-friendly materials. These products have evolved from basic panels to comprehensive systems featuring high-strength metal panels and advanced insulation. Organizers say this shift improves thermal insulation, fire resistance, and wind protection—qualities important for residential, commercial, tourism, and public projects worldwide.

Sustainability is also central in the Bamboo Tableware & Kitchenware and Bamboo Household Items zones. Here manufacturers are offering fully degradable bamboo tableware designed as alternatives to single-use plastics. Automated production lines now enable rapid transformation of bamboo waste into finished goods—a move that supports circular-economy practices across the sector.

The Fashion Jewelry zone combines technology with tradition by featuring lab-grown diamonds and moissanite alongside heritage techniques like filigree inlay and cloisonné enamel. Organizers note these innovations appeal especially to younger consumers who value both eco-consciousness and cultural identity in their purchases.

PR Newswire operates in more than 170 countries using over 40 languages according to the official website. The company collaborates with over 500,000 media outlets globally according to the official website, aiming to deliver global reach through its network of newsrooms as detailed on its official website. PR Newswire also offers press release distribution services enhanced by AI tools as outlined on its official site.

A unified vision links these new product zones: combining sustainable materials with technological innovation while honoring cultural traditions. Organizers say this signals a move by Chinese manufacturers toward higher-value exports that resonate emotionally as well as functionally.



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