The Canton Fair announced on April 26 that it has launched enhanced services for buyers at its 139th session, which runs through May 5. The fair aims to make the experience more efficient and responsive for international buyers attending one of the world’s largest trade events.
These improvements are intended to help meet the changing needs of specialized buyers seeking reliability and long-term cooperation. New features include dedicated buyer service centers across four main zones, streamlining processes from pre-registration and badge collection to business matchmaking and after-fair support. In addition, there are now 70 off-site service points and over 600 service counters in airports, hotels, and other locations. Buyers can scan their passports to receive badges in about 30 seconds.
A new “Veteran Buyer Tag” recognizes repeat attendees by offering them special vouchers and personalized product recommendations. The fair has also expanded digital tools such as a targeted newsletter that has reached more than 810,000 buyers, along with an upgraded app supporting supplier searches from discovery through negotiation.
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The Canton Fair continues its longstanding role as a bridge between global demand and China’s manufacturing strength. Organizers say these initiatives align the platform with evolving international business models while encouraging stable commercial partnerships.
