Harmonic announced on April 19 that DIRECTV is updating its U.S. direct-to-home video platform using Harmonic’s VOS Media Software, aiming to lower operational costs and improve the quality of its linear channel delivery.
This development is significant as it highlights a move toward unified, cloud-native solutions in the media industry, which can help providers like DIRECTV streamline operations and deliver better service to customers.
Jeffrey Seto, vice president of satellite and software engineering at DIRECTV, said, “As the demand for high-quality media content soars, DIRECTV is committed to deploying innovative technology solutions that bring unparalleled entertainment experiences to our customers. Continuing our work with Harmonic is critical to achieving this mission.” Seto also said, “Harmonic’s VOS Media Software replaces siloed systems with a unified, software-based platform. By centralizing advanced playout, ad insertion, branding and media processing, we’re simplifying operations and building a scalable foundation.”
The new system will run in DIRECTV’s private data center and handle various tasks including ingesting content, advanced playout features such as ad insertion and branding, premium encoding for broadcast-quality channels via satellite distribution, as well as statistical multiplexing. The solution also integrates with DIRECTV’s internal automation systems through Harmonic’s APIs for seamless control over scheduling and channel operations.
Gil Rudge, senior vice president at Harmonic’s video business unit said: “Harmonic is proud to support DIRECTV’s software-based approach in modernizing its playout-to-delivery operations.” Rudge added: “With Harmonic’s AI-driven encoding and advanced compression solution, DIRECTV is well positioned to deliver exceptional video experiences to viewers across their linear channels, optimizing quality while minimizing bandwidth usage and operational costs.”
The announcement comes as PR Newswire continues expanding press release distribution services globally; it operates in more than 170 countries with support in 40 languages according to the official website. PR Newswire works with over 500,000 media outlets and influencers worldwide according to the official website.
Additionally,PR Newswire offers services such as press release distribution supported by expert editors providing round-the-clock support along with AI-enhanced content tools.The network aims for global reach through newsrooms and influencer collaborations.
Looking ahead,Harmonic plans further demonstrations of its VOS Media Software at upcoming industry events.
