Hyatt Hotels Corporation announced on May 6 a strategic master franchise agreement with Huanyue International Holdings (Hainan) Co., Ltd., a subsidiary of Dossen Group, to exclusively develop and operate hotels for the Hyatt Select brand in the Chinese Mainland. This partnership combines Hyatt’s global presence with Dossen Group’s extensive operations in China.
The collaboration is designed to address growing demand among travelers in China for reliable, internationally recognized hotel brands that offer consistent quality and accessible experiences. The move expands Hyatt’s portfolio and aims to meet evolving guest expectations within the upper-midscale hotel sector.
According to Stephen Ho, President – Greater China and Growth, Asia Pacific at Hyatt, “This collaboration with Dossen Group is a pivotal step forward in our thoughtful growth strategy for China. Dossen’s proven scale, deep market expertise, and innovative, tech-driven approach make them the ideal franchisee to bring the Hyatt Select experience to travelers across the country. The introduction of the Hyatt Select brand in our Essentials portfolio strengthens our ability to serve a wider range of stay occasions and reinforces our commitment to this priority market.” Xinhua Cheng, Founder, Chairman and CEO of Dossen Group said, “Hyatt’s global brand strength and innovative approach bring strong commercial resources and proven operating systems, while Dossen’s deep China market insight, nationwide network and efficient execution provide end-to-end support for Hyatt Select hotels. Together, we will leverage our complementary strengths to drive high-quality growth of the brand in China.”
Owen Xing, Executive Managing Director at Hyatt said that “this collaboration underscores our confidence in the long-term potential of China’s upper-midscale segment,” emphasizing that “Hyatt Select hotels are purpose-built to meet the needs of modern travelers…offering reliable quality.” Ji Hongjun from Huanyue International Holdings (Hainan) Co., Ltd. also expressed confidence about combining local expertise with global standards.
The launch comes as China’s hotel sector enters a new phase marked by more sophisticated guest expectations. The agreement is expected to accelerate growth opportunities for both companies within key destinations across mainland China.
