Kin, a direct-to-consumer home and auto insurance company, announced on June 3 two growth milestones: surpassing $6 million in auto gross written premium and reaching more than 250,000 total home policies in force. The company said these results reflect its strategy of cross-selling auto policies to existing customers, which improves policyholder retention and renewal rates while maximizing savings for homeowners.
Kin began offering auto insurance in Texas and Florida this January after piloting the product in Texas at the end of last year. In five months, operating only in two of the fourteen states where it offers home insurance, Kin grew its auto gross written premium to over $6 million. The company reported that bundled customers—those holding both a home and an auto policy with Kin—renew at higher rates. This dynamic generates a 65% increase in long-term customer value without requiring new marketing investment.
“The most durable businesses are built on trust, not transactions,” said Sean Harper, Chief Executive Officer at Kin Insurance. “What we’re seeing in the early auto data reinforces that. When our home insurance customers choose to bundle and add auto, we know they stay longer, engage more deeply, and become more valuable over time — all without materially increasing customer acquisition costs. Reaching 250,000 home policies in force gives us a powerful foundation to scale that strategy efficiently, and we believe it positions Kin to compound growth and profitability as we expand auto into additional markets.”
The milestone of 250,000 home policies reflects continued growth across Kin’s fourteen-state footprint—including Alabama, Arizona, California, Colorado, Florida, Georgia, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Tennessee, Texas, and Virginia—which together represent half of the total addressable market for U.S. home insurance. As Kin expands its auto availability into new states, the existing base of homeowners provides what the company described as a low-to-no cost channel for bundled policy growth.
According to Kin’s official website, Kin Insurance carriers hold an ‘A’ rating from Demotech, and partner with over forty reinsurers. The company operates through reciprocal exchanges owned by policyholders via subscribers’ committees, and focuses on transforming home insurance by delivering affordable coverage through technology-based underwriting. Kin reports more than 240,000 policies, over seven hundred fifty employees, and uses this model to align incentives among members.
