MBC Group announced on May 10 its financial results for the first quarter of 2026, reporting revenues of SAR 1.6 billion and a net profit of SAR 222.3 million. The company said this reflects a decrease from the previous year, citing project timing and softer advertising demand amid regional geopolitical developments.
The announcement matters as it highlights how MBC Group is adapting to changing market conditions while continuing to grow key digital platforms like MBC Shahid. The group’s diversified revenue model and focus on content have helped offset challenges in advertising and project-based income.
Mike Sneesby, Chief Executive Officer of MBC Group, said: “During the first quarter of 2026, our performance reflected the resilience of MBC’s diversified operating model amid a more volatile external environment. While revenues were impacted by softer advertising demand and the absence of SSC-related activities that contributed in the same period last year, we still delivered a strong performance, supported by the commitment of our people. Profitability remained healthy, underpinned by disciplined cost management, strong Ramadan performance, and continued growth in MBC SHAHID, where net profit increased significantly year-on-year.” Sneesby also said: “The current environment presents several near-term challenges, most notably advertising demand volatility, evolving government spending dynamics, and operational complexity across markets. In response, we remain focused on clear management priorities: protecting our revenue streams, sustaining audience engagement, safeguarding production continuity, maintaining tight cost control, preserving cash liquidity, and reinforcing investor confidence.” He added: “MBC SHAHID continues to play a central role… This reinforces our strategic shift toward more diversified and scalable revenue streams… We are also leveraging flexible production models… while prioritising high-impact content to maximise audience engagement.”
The Broadcasting & Other Commercial Activities segment generated SAR 933 million in revenues but saw declines due to fewer SSC-related activities compared to last year as well as weaker ad demand across Gulf Cooperation Council markets. Meanwhile, MBC Shahid reported a significant increase in profitability with net profit rising by over three times year-on-year to SAR 47.4 million on higher subscriber growth both regionally and internationally.
Sneesby concluded: “Looking ahead… we are confident in our ability to navigate the current backdrop… Our focus remains on disciplined execution… With a strong operating model… we believe MBC is well positioned to sustain performance and deliver long-term value.” Founded 35 years ago with operations including TV channels and radio stations across multiple entertainment sectors such as gaming and music events,according to PR Newswire, PR Newswire operates globally supporting news distribution services.
