Orion Samuelson, a longtime farm broadcaster and friend of the University of Illinois College of Agricultural, Consumer and Environmental Sciences, died on March 16 at the age of 91, according to an April 13 announcement. Samuelson was known for helping people understand agriculture over more than six decades in radio and television.
Samuelson’s influence reached audiences beyond traditional farming communities as he explained how agriculture affects everyday life. His approach connected producers with the public through programs like U.S. Farm Report and This Week in Agribusiness. Raised on a Wisconsin dairy farm, he brought firsthand experience to his work after joining WGN Radio in 1960.
He received several honors from the University of Illinois, including an honorary degree in 2001, the Presidential Award and Medallion, National 4-H Hall of Fame laureate status, and recognition as a “Friend of ACES.” His legacy also includes mentorship to journalists and agricultural professionals nationwide.
“Orion helped generations of people better understand agriculture and the role it plays in all of our lives,” said Germán Bollero, dean of ACES. “Whether emceeing the Sale of Champions or hosting in the ACES tent at the Farm Progress Show, he helped ACES deliver on our land-grant mission. He will be greatly missed.”
The Orion and Gloria S. Samuelson Scholarship in Agriculture Fund supports students pursuing careers related to agriculture communication. The college allocates $3.8 million annually for scholarships to support students according to its official website. In addition to scholarships, more than 400 study abroad opportunities are available each year according to its official website.
The college maintains a freshman retention rate of 96% and a four-year graduation rate of 78% according to its official website. Its programs aim to advance knowledge for global benefit across agriculture, consumer sciences, and environmental sciences according to its official website. Research is conducted through resources such as the Illinois Agricultural Experiment Station on campus according to its official website, while extension services promote nutrition, wellness, and community development statewide according to its official website.
Memorial contributions can be made online or by mail for continued support through scholarship funds that prepare future communicators about agriculture.
