JETOUR International introduced its “Travel+” strategy and presented the SOUEAST brand’s complete product range at the Beijing International Automotive Exhibition, according to an April 26 announcement. The event marked the first joint appearance of JETOUR and SOUEAST, with a focus on urban mobility solutions.
The unveiling is significant as it demonstrates SOUEAST’s commitment to addressing both daily commuting and leisure travel needs for families. The company aims to use JETOUR’s research, technology, and global resources to advance this new strategy worldwide.
Mr. Ke Chuandeng, President of JETOUR International, said: “SOUEAST empowers every family to seamlessly switch between urban commutes and leisure travel, transforming journeys from distant plans into daily lifestyles.” He added that SOUEAST will continue improving products and services tailored for users around the world.
At the exhibition, SOUEAST displayed models such as the S08 DM and concept S10 DM. The S08 DM was highlighted as a “7-Seat Urban Comfort SUV” with a notable wheelbase of 2.82 meters. An African journalist commented: “The 15.6-inch Tilting Smart Screen is practical. Ventilated, massaging seats with memory functions exceed expectations. The S08 DM precisely caters to the needs of users.” During test drives attended by over 100 media representatives from various countries, one Middle Eastern auto journalist said: “The S08 DM’s hybrid transition is remarkably smooth. With 355 HP and 530N•m torque, it outperforms typical family 7-seater SUVs in efficiency, range and acceleration.”
SOUEAST has integrated C-DM high-efficiency hybrid technology derived from JETOUR’s technical expertise into its vehicles—combining a dedicated hybrid engine with advanced powertrain systems for increased performance metrics including up to 255kW maximum power output.
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