Camelot seeks to raise Illinois lottery sales by $1.2 billion by end of 10-year contract
Illinois' lottery operator, Camelot, has been working diligently to create a variety of lottery games and have them be easily accessible to consumers.
Its goal is to raise sales by almost $1.2 billion annually by the end of its 10-year contract, and it plans to do this by increasing the number of people playing and broadening the selection of lottery games that consumers enjoy.
"Camelot’s sales projection for the coming fiscal year (FY2019) is not $4 billion,” Jason Schaumburg, communications manager for the Illinois Lottery, told the Prairie State Wire. “Camelot plans to expand and diversify the player base to achieve more than $3 billion in sales in year two of the contract (FY2020) and $4 billion annually by the end of the term, which is a 10-year contract. Sales have been $2.8 billion annually since FY2013."
Special instant tickets have been released for June and are continuing to be a main point of focus for sales each month.
Instant tickets have been clear leaders in sales since 2011. In-state draws have been second in sales, followed by multi-state draws.
Since May, Camelot has been focusing on Willy Wonka Instant Tickets to help bolster profit, according to the Illinois Lottery Control Board Meeting, which was held on June 6.
The Willy Wonka tickets are being advertised on television, internet and at points of sale. The Willy Wonka Instant Ticket campaign will end on June 21 and give players an enticing second-chance shot to win $1 billion.
Camelot has a track record of proven success. According to Camelot's website, it has been able to grow national lottery sales by 40 percent over the past decade and has high hopes for reaching its targets for the Illinois State Lottery.